Our Beginning

I couldn't find lingerie that I truly loved and that fit my size. I wanted pieces that were beautiful, soft, and feminine, that would embrace the body without forcing it, for women like me, imperfect.

After searching for so long without success, I got some elastics and fabric scraps and made my first bra. After having my first prototype, I embarked on the search for a brand name that would symbolize "your size" or "the perfect fit," and while looking for something that sounded beautiful, I found Jouw Maat, which in Dutch means "your size." By joining the two words together, that's how Jowmaat was born, because that's what it's all about: finding what truly fits you, your body, and your story.

But the journey wasn't easy. I faced many "no's," closed doors, doubts, and setbacks. Until one day, everything stopped. A pulmonary embolism forced me to pause. Fear paralyzed me. I thought maybe it was a sign to give up.

But then I realized something: giving up would hurt more than trying again.

Because Jowmaat is not just a brand. It's how I transformed a wound into something beautiful. It's a promise woven with purpose: to create pieces that celebrate our bodies, our authenticity, and the way we want to live.

I came back stronger. With more clarity. After several failed attempts, I started once more, working on every detail with love, patience, and faith. And that vision, which no one understood at first, slowly began to take shape.

Today, Jowmaat is precisely that: an invitation to stop seeking validation from others, to accept your imperfections, and to see your scars like the golden cracks of kintsugi, they don't break you, they transform you. They make you unique and special.