Our Value Proposition

"A New Magic"

Jowmaat was born from the vision of a Latin woman who dreamed of creating something different: intimate pieces that blend Latin American sensuality, joy, and passion with the excellence of European craftsmanship. Each piece is designed to awaken emotions and create unique moments that celebrate your authenticity, making you feel special at every stage of your life.

More than lingerie, Jowmaat is an invitation to remember something you've always known: you are already magical, you just need to feel it.